Whenever you think of canvas shoes, Converse’s iconic Chuck Taylor All-Star comes to mind, right?
Although Converse canvas shoes are simple in design, you just can’t get enough of them, which is why so many people love them.
Well, do you know who owns Converse? Have you ever wondered about the relationship between Nike and Converse? Does Nike own Converse? This post will tell you about the interesting connection between these two iconic footwear brands.
Does Nike Own Converse?
Does Nike own Converse? Yes, Nike does own Converse. Next, let me tell the full story between Nike and Converse.
Converse was founded.
The full story dates back to 1908 when Marquis Mills Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. At first, the business only made shoes with rubber soles. In 1917, they released the iconic “All-Star” basketball shoe, later known as the Converse Chuck Taylor All-Star.
Converse faced financial difficulties.
In the 1900s, these shoes were very popular, especially when basketball became famous. Many basketball players chose the Chuck Taylor All-Star as their shoe of choice. However, by the 1990s, Converse faced financial difficulties because other sports brands were more popular.
Nike acquired Converse.
Fast forward to 2003, when Nike paid a huge $315 million for Converse, bringing the two brands under the same corporate umbrella.
Preserving Converse’s Identity.
Even though Nike owns it, Converse has kept its character and brand image. People still love Converse shoes because of their classic look, especially the Chuck Taylor All-Star model. Nike respected Converse’s history and let the brand stay true to itself, which means that Converse will continue to be a sign of individuality and coolness in everyday life.
Distinct Market Positions.
Both Nike and Converse are well-known footwear brands, but they do business with different types of people. Nike is known for making athletic and sports-inspired sneakers, while Converse is known for making casual and lifestyle shoes. Because of this, both of them can keep their own market and appeal to a particular group of people.
The Influence of Nike’s Resources.
Being part of the Nike family has definitely given Converse access to more resources. Converse has been able to reach more people and enter new markets because of Nike’s huge infrastructure, global distribution networks, and marketing skills. Because of this partnership, Converse can flourish while keeping true to its roots.
What Other Brands Does Nike Own?
Nike owns several other brands in addition to Converse. Some of the notable brands under the Nike umbrella include:
Jordan
Founded in 1997, Jordan Brand is named after the famous basketball player Michael Jordan. It stands for excellence both on and off the court. It captures the spirit of basketball fans all over the world by selling high-quality shoes, clothes, and accessories.
Air Jordan is now popular not only with young people but also with the mystery box platform. You can have the chance to get the Air Jordan 1 in the picture for only $9.99. If you’re worried it’s a fake, It even pairs you with an open-source validator.
Hurley
In 2002, Nike acquired Hurley. Hurley makes clothes for surfers, swimmers, and casual wearers that fit the beach lifestyle and outdoor activities.
Cole Haan
Cole Haan, known for making stylish shoes, accessories, and everyday things, gives Nike a touch of class and craftsmanship.
Nike Golf
Nike Golf makes golf gear, clothes, and shoes. It is known for its cutting-edge technologies and supports some of the best professional golfers.
Nike SB
Nike SB (Skateboarding) makes sturdy shoes and clothes for skateboarders that are made for the needs of the sport. It was started in 2002 and has backing and recognition from professional skateboarders all over the world.
Nike Pro
Nike Pro makes base layers, compression wear, and training clothes for players in a wide range of sports that are designed to improve performance. The brand wants to help athletes do better and feel better while they train and compete.
Nike Sportswear
Nike Sportswear makes clothes, shoes, and items for everyday life and play that are stylish and useful. The brand is known for its stylish designs and appeals to people who want to feel comfortable and show themselves.
NikeLab
This concept shop and brand for Nike showcases unique designs, limited-edition collaborations, and high-quality athletic wear. Nike can try new ideas and work on cutting-edge projects with other businesses.
Nike stays a leader in the sports and fashion industries thanks to these subsidiary brands, which increase the company’s reach and appeal to a wide range of customer tastes.
Final Words
Does Nike Own Converse? Yes, Nike does own Converse. And while being under the Nike umbrella has played a major role in Converse’s development, there is no denying that Nike’s purchase of Converse was a good deal.